A comprehensive site redesign to bring Diverse Screed & Resin's online image up to date.
Industry: Sub Contractor
What we did: Strategy, Copywriting, Web Design, WordPress Development, Website Support
Diverse Screed & Resin Contractors are a specialist floor screed and resin installation contractor working on projects nationally.
Their existing website had a number of issues when they came to us, including an outdated design, key information and case studies not being up to date and a lack of visibility in search engines like Google.
Most of Diverse Screed & Resin’s clients are regular clients, but the company is growing and they wanted to update their website to give a more professional image and create more enquiries.
We first got to know the business by asking lots of questions – What kinds of clients are they looking for more of? What types of projects are they targeting? What does their sales process look like? (and lots more)!
Next we did some research on Google – looking at the keywords people use and analysing their competitors’ websites before creating a sitemap & project plan. Then we pulled together the copy and images for the website into a clean, modern, updated design.
The finished site is an up to date marketing platform that really shows off all that Diverse can do and their high profile projects to new an existing clients.
The site’s Google rankings have also improved without any ongoing work on SEO.
